Hints & Tips
Digital marketing and website tips to help your business grow
5 Important Marketing KPIs to Measure Your Progress
Key performance indicators (KPIs) are used to track the effectiveness of business and department activity and measure individual and overall success. Different departments or areas of business have their own targets and strategies, and as such should have different KPIs. KPIs provide targets, milestones and insights to help motivate and educate your team so that…Read More
Why Are Online Reviews Important?
When someone is searching for a product or service, it is common to head straight online and read reviews before making a final decision. These reviews can make all the difference with one study suggesting that 97% of consumers check online reviews before buying a product and another study stating 75% of people online trust…Read More
What Are The Benefits Of Bing PPC?
Whilst Google may be the best-known search engine, Bing should not be forgotten or dismissed when it comes to forming your paid advertising strategy. In this article we explain the benefits of Bing PPC. What are Bing PPC Ads? Bing PPC ads work very similarly to Google ads. You bid on keywords depending on their…Read More
What are the benefits of Content Marketing?
Content marketing focuses on creating and sharing online material, such as blogs, articles, and social media posts, to educate, inform or entertain a targeted audience, with the intention of stimulating interest in a business’ products or services, without explicitly promoting them. Essential to the growth of most businesses, content marketing is renowned as one of…Read More
How web analytics can help your business grow
When you have a website you must make sure it is being effective and doing what you want it to. In order to do this, all websites should be using a form of web analytics as they can help answer the questions you are asking. Whilst many of us know that web analytics are smart and can show a range of information, what really…Read More
How to Improve the Customer Journey on your website
You need to ensure that from the moment a user lands on their website, they are guided in the right direction so that they end up converting. This is known as the user or customer journey. You need to make it as easy as possible for visitors to get the information they want and in…Read More
How to get the most out of your Black Friday Marketing
Black Friday is something people tend to love or loathe. However, regardless of your view, it is impossible to deny that Black Friday and Cyber Monday can provide a great opportunity for retail brands. However, to make the most of the start of the shopping season, companies need to plan their Black Friday marketing strategy with…Read More
What is Conversion Rate Optimisation
Conversion Rate Optimisation sounds like a marketing buzzword. Maybe next year there will be another phrase in circuit. However, the fact is that Conversion Rate Optimisation is a requirement that is here to stay and one that business owners should pay attention to. What does Conversion Rate Optimisation mean? Before we discuss how we can…Read More
What is Digital Marketing?
What is Digital Marketing? Well…(deep breath)…it’s confusing…but not as confusing as you might think. In this post, we’ll do our best to explain all the different areas of Digital Marketing and how they fit together. We’ll also explain why you should understand them all and where they fit in your priority list. What is Digital…Read More