Hints & Tips
Digital marketing and website tips to help your business grow
13 Common Mistakes That Can Ruin Your Website
A new website is a large investment and something that needs to be planned and carried out carefully. Here are 13 common mistakes that can ruin your website. Getting too complicated It can be a common mistake to get carried away with different patterns and layouts on your website. Technology lets you create extremely sophisticated websites…Read More
8 Things That Make A Powerful Content Marketing Strategy
Content Marketing continues to grow in popularity, however it is much more than simply creating a blog or posting to social media. Want to take your content marketing to the next level? Here are 8 things that make a powerful content marketing strategy that you might want to try. What is a Content Marketing…Read More
How To Make Remarketing Work For Your Business
Remarketing can annoy some online users as they don’t like essentially being followed around the internet after they have only visited a website once. However, despite this remarketing is continuing to prove a successful marketing tool, if used correctly. Here is our guide on how to make remarketing work for your business. What is remarketing?…Read More
5 Important Marketing KPIs to Measure Your Progress
Key performance indicators (KPIs) are used to track the effectiveness of business and department activity and measure individual and overall success. Different departments or areas of business have their own targets and strategies, and as such should have different KPIs. KPIs provide targets, milestones and insights to help motivate and educate your team so that…Read More
Key statistics that prove the importance of user experience
User experience (UX) involves the entire experience the user has when they come into contact with a company. The term was initially created by Don Norman who was a co-founder of the Nielson Norman Group. He described UX in the following way: “User experience encompasses all aspects of the end user’s interaction with the company,…Read More
Why Do I Need To Have Site Protection?
More than 30,000 websites are hacked per day around the world, with a new attack somewhere on the web occurring roughly every 39 seconds. 64% of companies worldwide have experienced at least one form of cyber attack. Cyber attacks cost small businesses an estimated average of £4,200, and medium and large businesses £19,400, according to…Read More
How Often Should I be Posting On Social Media?
So, you have decided which social media channels you should be focusing on but now you are wondering how to best tackle these channels. It can be overwhelming to know what the best practices are for each channel as they vary significantly. Should you be posting every day? Several times a day? What will be…Read More
Quick Tips To Improve Your Website’s User Experience
Your website is truly important to your business and when used effectively with your marketing can act like a salesman on your behalf. Websites that leave a good impression on a user and allow them to carry out their desired action or help them find the information they are after in the most seamless, effective,…Read More
Types of Content Marketing You Should Be Using
Do you currently have a content marketing strategy? If not, make it a priority to create one. If you do have one, is it working how you want it to? Could you be doing something differently? Maintaining high-quality content that is relevant to your business not only helps you stand out as an industry expert,…Read More
Which Social Media Channels Should I Use For My Business?
A common question we get asked is “which social media channels should I use for my business?” whilst it is important for brands to harness the power of social media, it is important to choose the channels that suit your business. Over half of social media users use social media channels to research products or…Read More