What are the benefits of Content Marketing?

Content marketing focuses on creating and sharing online material, such as blogs, articles, and social media posts, to educate, inform or entertain a targeted audience, with the intention of stimulating interest in a business’ products or services, without explicitly promoting them.

Essential to the growth of most businesses, content marketing is renowned as one of the most effective methods of organically raising brand awareness, improving engagement, driving website traffic, and generating leads and conversions.

Content marketing can help a business to gain trust from its target audience and to develop relationships and customer loyalty, through consistent, high-quality, reliable, helpful and engaging content. It should not be fleeting or transactional.

If you are not sure whether content marketing would be advantageous to your business, read on to discover some of the greatest benefits of content marketing.

Boost your SEO

Content marketing is essential to improving your search engine optimisation. So, if you want to be on the first page of Google, you will need to have an excellent content marketing strategy.

Having high-quality content on your website is one of the most effective ways, or probably even the best way, of driving organic traffic to your website.

The more content you have on your website which answers searchers’ questions, the higher Google will rank your website in the search engine results pages (SERP), thus increasing your chances of appearing on page one organically, that is without paying for ads.

More social media content

Regularly writing and publishing content such as blogs on your website ensures you regularly have something to share on your social media platforms which is of value to your audience, and will generate engagement and drive traffic to your website.

Build relationships

Posting credible and informative content will help to establish you as a reputable authority in your industry, and enable you to develop trust and positive relationships with your target audience, which may ultimately lead to enquiries and sales.

Generate more quality leads

Content marketing will not only increase your brand awareness, reach and traffic, but also help to ensure that you are seen by the right people and get more and better leads.

Include calls to action (CTA) in your content to help direct visitors to the page you want them to visit, the product you want them to buy, or the form you want them to fill in.

Having a content marketing strategy will no doubt help your business become more visible online and build authority and trust with your customers. It will lead to improving your organic search engine rankings and can be used as part of your social media campaigns.

If you want to start implementing content marketing into your marketing strategy but are not sure where to begin, or do not have the time to put into it, get in touch with our expert team at DBS.

We research and write material for a wide range of companies including gardening companies, funeral directors, and solicitors.

You can trust DBS to write material that is beneficial and interesting to your customers, as well as ultimately helping you to achieve your business goals.

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