Funeral Directors, Don’t let cheap cremation providers win

Take back your enquiries with smart marketing and web design that show your care, compassion, and the personal service only you can provide.

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The funeral industry is changing

Families have been drawn to low-cost, no-service options, and new providers have recently dominated, leaving many local Funeral Directors struggling.

Cremation-only businesses have used massive budgets to advertise their cheap services
Misleading marketing is getting attention
Direct cremations now account for nearly 1 in 5 funerals in the UK

After speaking with funeral directors across the UK, we know how tough the market is.

But one thing is clear: with the right marketing, you can take back enquiries and protect your future.

Daniel Atkinson-Tinkler | Head of Digital Marketing at DBS Digital

Services for Funeral Directors

Websites built to reassure and convert, and marketing designed to win more enquiries.

Web design

• Warm, professional design that builds trust

• Clear information about your services and pricing

• Easy ways for families to get in touch quickly

Digital marketing

• SEO that ensures you’re visible locally

• Paid advertising targeting families looking for funerals

• Content that showcases your value and support for families

This is a challenging time for funeral directors, but it’s also an opportunity. With the right digital tools, you can show families why your service matters more than ever.

James Hopkins | Digital Consultant at DBS Digital

How we’ve supported Leverton & Sons

Website design

The website was redesigned with the customer in mind at all times, providing useful advice and being simple and easy to navigate. Overall website traffic surged by over 100%, demonstrating the enhanced online visibility and the impact of having a tied-up digital campaign across several channels.

User Experience

Careful attention was paid to the brand, ensuring that the website reflected the professionalism and compassion for which Leverton & Sons is well known in their community and nationally. The website was redesigned to be more intuitive and user-friendly. This included easy navigation, responsive design, improved accessibility for all visitors, and, most recently, an online estimator that allows users to get an idea of funeral costs without the pressure of speaking to someone.

SEO

The SEO efforts by DBS Digital ensured Leverton & Sons maintained their strong organic visibility with top 3 search results for their most important keywords and several number 1 spots, resulting in an 83% increase in Google organic traffic.

Social Media

The social media accounts for Leverton & Sons provide them with a way to reach people and not only talk about their services but also show the work they do within the community and help people understand more about the company’s brands, values, and team members. Many of the Leverton & Sons team have worked for the company for years. They often work alongside family members, so getting this family feel across to the public was a primary goal of their social media.

What leverton & sons say

We have employed DBS for many years and are more than happy with their great service. Initially they supported us with our SEO work and soon we came to realise they could add value both with our social media delivery and our bigger redesign of our website. We are delighted with the results, their creativity, design quality, project management and delivery were second to none. They are always there for us and understand the sensitive nature of our business. We see it as a partnership and are very grateful they are alongside us to leave us to do our job whilst in the knowledge we are in safe hands.

Hannah Leverton | Leverton & Sons

Why Funeral Directors Have Trusted DBS Digital for Over 25 Years

We know how to balance sensitivity with results, and our experience supporting funeral directors means we can help you protect enquiries and grow.

Here’s why so many funeral directors continue to choose DBS Digital:

25+ years of experience supporting funeral directors
Specialist understanding of communicating with empathy
A joined-up approach that combines web design and digital marketing
Fully invested in your success as an employee-owned agency

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