What should I be posting on my business’ social media channels?

Are you struggling to come up with ideas for what to post on your business’ social platforms, or not sure if you are effectively using social media to promote your business? With more than 4.2 billion active users on social media, spending an average of almost 2.5 hours on social media per day, it has never been easier to reach people around the world, and it is no wonder that most businesses are using social media to increase brand awareness, develop relationships, and make sales. Whether you are a marketer struggling with creative block, or a business owner that is just getting started and not sure where to begin, do not despair as we are here to help you to grow your business online! If you are in need of guidance or inspiration for your business’ social media content, you have come to the right place. Here are some simple tips and suggestions for posts.

Have a plan

It is free and easy to create pages and accounts on social media for your business, and many people have used social media for personal use so are quite confident setting these up. However, we recommend that you do not jump straight into posting on your social media platforms. Like with most things, it is best to have a plan first. Without a plan, you will not have clear goals and it will be harder to measure the success of your efforts and to determine whether you are getting a good return on investment for your time. Start by setting some specific, measurable, achievable, relevant and time-bound (SMART) goals and objectives. Carry out research and conduct a competitive analysis to find out what your competitors are doing. How are they using social media? Which of their posts have good engagement? Learn from what they are doing. If you have already started using social media, conduct a social media audit to evaluate what you have done so far and determine what worked well and what did not. Once you are ready to go ahead with planning, create a social media calendar to help you plan out your activity for the first month or so. Consider following the 80/20 rule, where 80% of your content should educate, inform, or entertain the audience, and 20% should promote your brand or sell your products or services.

Pick the right channels

Before posting on social media, you should identify the best platforms for you to use to ensure you reach the right audience and increase your chances of engagement and conversions. To do this, you will need to consider how each one operates and who their users are. Facebook is one of the oldest social media channels and is the most popular, with more than 2.9 billion monthly active users. The majority of users are aged 18 to 34 years old, but over 20% are 45 or over. Facebook sends more traffic to websites than any other social media channel, and prioritizes high-quality, original video content that keeps viewers watching longer than one minute. YouTube is the second most-visited website in the world, with Google being the first, and Facebook is third. YouTube has over 2.5 billion monthly active users, with around 44% of those being 25 to 44. YouTube is an online video sharing platform, which means it is best-suited to businesses which can regularly produce high-quality videos. Instagram is one of the most popular social media platforms, with more than 1.4 billion monthly active users which spend an average of 30 minutes per day on the app. The majority of users are aged 25 to 34 years old. Instagram is ideal for more visual content, particularly static images and short videos. It is typically not very effective at driving traffic to websites. Having grown rapidly over the past few years, TikTok has over 1 billion monthly active users, with the largest percentage of those being 10 to 19 years old. TikTok is a video-focused app which is known in China as Douyin. It hosts a variety of short videos with durations from 15 seconds to ten minutes. Creating engaging content for TikTok can be a time-consuming minefield, but can be highly effective, especially if teenagers are your target audience. With around 436 million monthly active users, Twitter does not have half as many users as any of the aforementioned platforms. However, Twitter is still an effective marketing channel for sharing content, driving traffic to your website, and engaging with other businesses.

Know your audience

It is important that you understand who your target audience is so that you can tailor your content to them. To help you with this, first look at your customers to-date and compile some data on them. Try to assess whether there are any patterns in age, sex, location, etc.

Pay attention to trends

You should not jump on every bandwagon or get involved in every trend, but it is good practice to stay up to date with the latest trends and viral content. This will help you to understand buyer behaviour, and what people are looking for, so that you can create relevant content, when appropriate.

Use the right tools

The key to being successful and ensuring you use your time wisely is to ensure that you utilise the tools available. There are now many tools available which can automate, schedule, and evaluate your social media campaigns. Some of the most popular and effective tools include Hootsuite, Buffer, Canva, Kicksta, and Sprout Social.

Monitor performance

To ensure the success of your social media marketing, it is important that you continually monitor and evaluate your campaigns. Identify what is working well and what is not working so well, then adapt and refine your efforts to improve results. Most social media platforms have built-in insights, analytics or statistics which will tell you how well your posts or campaigns are performing, how many people they reached, what days and times most of your audience are online, and more.

Hire an agency

If you are struggling to find the time to post on your business’ social media platforms, you are not sure what to post, or you are not getting much interaction, then it may be time to enlist some help from experts. Don’t get left behind by your competitors because you have not got time or knowledge to manage your social media accounts – DBS offer a social media management service and are here to help ensure your business gets the most out of social media. We will form a social media strategy for you, post on your behalf and analyse the results, giving you peace of mind that your social media is consistent, on-brand and reaching your ideal audience. We stay on top of the latest developments and trends, and develop relevant content to both inform and engage your customers, so that you do not have to. You deserve to work with a digital marketing agency you can trust, who get results, and have your company’s increased revenue as their priority, so contact DBS today.

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