This year, DBS Digital turns 30
Three decades of ads, websites, and campaigns that have helped grow businesses across Lincolnshire and the UK. It is a milestone we are stopping to celebrate properly.
But the number alone does not tell the full story. What makes this anniversary genuinely special is not just how long we have been here. It is how we have chosen to do it.
The industry DBS Digital operates in has transformed beyond recognition since the mid-1990s. Search engines, social media, smartphones, AI. The digital landscape has changed significantly, and the agencies that have survived are the ones that kept moving. We are proud to be one of them.
30 years in business is rare
30 years in marketing is almost unheard of
An Agency That Belongs to Its People
Nearly 10 years ago, we made a decision that changed everything about how DBS Digital operates. We became employee-owned.
That isn’t simply a structural change. It represents a statement of values. Every member of our team has a genuine stake in the business, a voice in how it runs, and a share in its success. Profits are reinvested and shared with the people who actually do the work, rather than disappearing to outside shareholders.
It is a model that feels right for who we are. We have always believed that great work comes from happy, motivated people. Employee ownership formalises that belief and holds us accountable to it.
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Every team member has a say in how the business is run
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Profits are shared through competitive salaries, bonuses and company perks
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Investment stays in the business, funding training, tools, and growth
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Culture comes first, because motivated people do the best work for our clients
This is not the typical agency model. And we think that is exactly the point.
Recognition That Means Something
Over the years, the work has been recognised in ways we are truly proud of. Not vanity awards, but the kind that reflect what we actually care about.
We hold Investors in People Gold status, one of the most respected benchmarks for employee engagement and development in the UK. We were named FSB UK Employer of the Year in 2019, recognised for our approach to building a workplace where people thrive. In 2022, we were awarded Service Provider of the Year. And our culture has been celebrated with the BizX Best Company Culture award.
These awards matter because they are not about slick marketing. They are about how we treat our team, how we show up for our clients, and how we run our business day-to-day.
Rooted in Lincolnshire, Reaching Across the UK
We have always been proud to call Lincolnshire home. It is where this business started, where our team lives and works, and where we began many of our long-standing client relationships.
Over 30 years, we have helped hundreds of businesses across the region and beyond to grow online. From law firms to e-commerce brands and local tradespeople to national organisations. The range of clients we have worked with reflects the range of challenges digital can solve, when it is done properly.
Being a Lincolnshire agency has never seemed like a limitation. It has felt like an anchor. A reason to stay grounded, stay honest, and keep doing work that genuinely makes a difference to real businesses.
Here is to the next 30.
Thank you to every client, partner, and team member who has been part of this journey. You are the reason we are still here, still growing, and still proud of what we do.
