Key statistics that prove the importance of user experience
User Experience Statistics
To truly understand the importance of a good user journey, here are some key statistics from Zippia that indicate why user experience should be a top priority for businessesYou risk losing visitors
- 88% of online shoppers won’t return to a site after a bad user experience
- 70% of online businesses fail due to bad useability
- 70% of users abandon shopping carts due to poor UX
First Impressions Matter
- Better UX design increases a website’s conversion rate by up to 200%
- 94% of first impressions are related to your website’s design
- 38% of users will stop engaging if the website’s content or layout is unattractive
- 52% of users won’t return to an app with bad aesthetics
Consider how long your website takes to load
- 39% of users won’t engage if a website takes too long to load
Think mobile first
- 38% of users will stop interacting with a poorly designed mobile app or website
- 85% of consumers believe a company’s mobile website should be at least as good, if not better than the desktop website.
- A bad mobile experience annoys 48% of users
- 52% of people say a bad mobile experience makes them lose faith in a company
Bad UX can impact brand loyalty
- Following a poor user experience, up to 89% of people have switched to a competitor’s website
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