Email Marketing: Tips For A Great Black Friday Campaign

Email marketing is a powerful tool for driving sales and engagement during Black Friday. Here are some tips for creating a killer Black Friday email marketing campaign:

Plan in Advance

Start planning your Black Friday email campaign well ahead of time. This will give you ample time to design, create, and test your emails.

Segment Your Email List

Segment your email list based on past purchase behavior, preferences, or demographics. Create targeted emails that cater to specific segments, ensuring your messages are relevant to each group.

Engaging Subject Lines

Craft compelling subject lines that pique curiosity, create a sense of urgency, or offer a sneak peek at your Black Friday deals. Use emojis sparingly to draw attention.

Creative Design

Create visually appealing emails with clear and enticing images of the products you’re promoting. Make sure your emails are mobile-responsive for users on various devices.


Personalise your emails by including the recipient’s name and tailoring content to their preferences. You can also use dynamic content blocks that change based on the user’s profile.

Clear and Actionable CTAs

Include clear and enticing call-to-action (CTA) buttons. Use action-oriented language like “Shop Now,” “Grab the Deal,” or “Unlock Savings.”

Urgency and Scarcity

Create a sense of urgency and scarcity by mentioning limited-time offers, countdowns, and early bird deals. This encourages users to act quickly.

Exclusive Offers

Offer exclusive Black Friday discounts to your email subscribers. Make them feel like valued customers by giving them first access to deals.

Early Access

Provide early access to your email subscribers a day or two before the official Black Friday sale begins. This rewards loyalty and can increase engagement.

Social Sharing Buttons

Include social sharing buttons in your emails so that subscribers can easily share your deals with their networks, extending your reach.

Engagement Options

Encourage engagement by asking for reviews, sharing user-generated content, or conducting polls or surveys related to Black Friday shopping.

Responsive Customer Support

Ensure you have responsive customer support available throughout the Black Friday period, and make sure it’s easy for customers to contact you.

Follow-Up Emails

Send follow-up emails after purchases with order confirmations, shipping updates, and suggestions for complementary products.

Test and Optimise

A/B test different elements of your emails, such as subject lines, CTA buttons, and content. Analyze the results and refine your approach.

Post-Purchase Engagement

Continue engaging with customers after Black Friday with email sequences that include thank-you emails, post-purchase offers, and recommendations.

Tracking and Analytics

Monitor the performance of your emails using tracking tools and analytics. Pay attention to metrics like open rates, click-through rates, conversion rates, and revenue generated.

Black Friday Recovery Emails

Don’t forget about abandoned cart recovery emails for customers who leave items in their cart without completing their purchase.

Mobile Optimisation

Ensure your emails are mobile-optimised. The majority of users will likely check their emails and shop on mobile devices.

Compliance and GDPR

Ensure that your email campaigns comply with privacy regulations, such as GDPR. Always provide an option for users to unsubscribe.

Quality Over Quantity

While you may be tempted to send more emails during Black Friday, focus on delivering value. Quality emails that genuinely benefit your customers will have a greater impact.

By implementing these tips, you can create a killer Black Friday email marketing campaign that engages your subscribers, drives sales, and helps you make the most of this peak shopping period.

At DBS Digital, we provide Digital Marketing Services such as Email Marketing to help you boost your performance and conversions during crucial business marketing events like Black Friday. Our dedicated team is here to help. To learn more, make sure to contact us today.

Sign up to our newsletter

Get regular hints, tips and updates on internet marketing and web design.

Related Articles

How To Get The Most Out Of Your Black Friday Marketing

How To Get The Most Out Of Your Black Friday Marketing

To get the most out of your Black Friday marketing efforts, you need to plan and execute a well-thought-out strategy. Black Friday is one of the busiest shopping days of the year, and competition can be fierce. Here are some tips to help you maximise your Black Friday marketing: Start Early Black Friday marketing doesn’t…

Read More