Welcome Beth Simpson- Our New SEO Specialist

We’re thrilled to introduce the newest member of the DBS Digital family: Beth Simpson, who joins us as an SEO specialist.

Welcome to the team Beth!

Beth brings a sharp analytical mind, a genuine passion for search, and a love of all things tech that started when she became the first person in her family to own a computer back in the early 2000s. Born and raised near Scunthorpe, that early curiosity quickly turned into a full blown career path – and we couldn’t be happier that it has led her to DBS.

Since joining DBS I’ve really enjoyed the variety of clients we work with. Every day brings something different, which keeps the role interesting and allows me to keep learning. The dbs team have also been incredibly welcoming – everyone is kind, supportive and genuinely cares about the quality of work we produce. It’s a great environment to be a part of

Getting to know beth

After completing a Digital Marketing Apprenticeship, Beth spent several years working in – house in the education sector, where she discovered a talent and enthusiasm for SEO. The role at DBS felt like a natural next challenge, giving her the chance to dive even deeper into helping businesses grow online.  

When she isn’t optimising websites, you’ll find Beth doing CrossFit, watching Grey’s Anatomy, enjoying cosy gaming sessions or spending quality time with her family. 

Beth’s Top 3 SEO tips

     1. Metadata Optimisation  

Craft clear, compelling meta titles and descriptions. They help search engines grasp your page’s topic and entice people to click through – two wins for the price of one.  

  1. H Tag Optimisation  

Use a logical heading hierarchy (H1, H2, H3…) to guide both search- engine crawlers and human readers. A well – structured page is easier to understand, index and read.  

  1. Link Structure  

Build a thoughtful internal linking network. It distributes authority across your site, helps Google discover deeper pages, and nudges users toward related content – boosting engagement and conversions.  

Local SEO in 2025

join us in welcoming beth

Beth’s arrival strengthens our SEO expertise and, more importantly, adds another friendly face to the DBS culture of collaboration. Welcome aboard, Beth! The whole team is excited to see the impact you’ll make in the months and years ahead. 

Recent Articles

Proud to be an employee-owned business

For Team DBS Digital, being an employee-owned business signifies our unwavering commitment and care to the growth and development of our staff as well as our clients. We are dedicated and fully invested to providing valuable digital solutions and exceptional service to our clients because we understand that our clients’ successes are intertwined with our own.

Learn More

We're award winning