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The History of Black Friday- How it has changed over the years

What started off as an American tradition, has now become a global sensation. Lets discuss the history of Black Friday, how it has changed over the years and what the future of Black Friday looks like. Where did Black Friday come from? Whilst the true history of Black Friday is uncertain with contradictory origin stories,…

How to get the most out of your Black Friday Marketing

Black Friday is something people tend to love or loathe. However, regardless of your view, it is impossible to deny that Black Friday and Cyber Monday can provide a great opportunity for retail brands. However, to make the most of the start of the shopping season, companies need to plan their Black Friday marketing strategy with…

When is the best time to post on Social Media?

We often get asked “when is the best time to post on Social Media?” and as much as we would like to provide a definitive answer, the truth is – there isn’t one. For Social Media Management, many factors influence the best time to post, such as what audience you are trying to target and…

7 Ways to Optimise Your Google My Business Listing

Google My Business (GMB) is a free tool from Google to help business owners manage their online presence on the search engine and provide potential customers with important information. You should be using all the resources available from Google as it can provide a business with the boost it needs. No matter if you are…

What is Google My Business?

Google My Business is a free tool available to all business owners. It allows them to manage their online presence on Google and provide potential customers with important information such as opening hours, address and contact details. Google My Business can impact Google search results as well as local search, google maps and mobile search…

Making the Most of Business Downtime During a Crisis- Crisis Marketing Tips

Making the most of business downtime is exactly what is says. If the markets have halted due to a crisis, you might be wondering what you can do to push forward despite the downturn. Now is the perfect time to plan your next steps. That’s right. Now is the perfect time to take care of…

What to Share on Facebook- Social Media Marketing

Deciding what to share on Facebook doesn’t need to be difficult. Many people share everything. Many people share nothing. Sadly, too many people share the wrong thing. In this brief article, we’ll discuss how to approach posting on Facebook and how to build a plan that governs what to share on Facebook. Know Your Why…

Crisis Marketing Tips – National Emergency Marketing

Crisis marketing strategies are designed to carry a business through an economic downturn, a recession or a slump in the market. For large organisations they either append the existing marketing strategy or bridge the crisis gap. They provide a managed cost, resource light plan to maintain a market presence. For large organisations a crisis marketing…

Social Media During a Crisis- Crisis Marketing

Social media during a crisis can be overwhelming. Believe it or not though, between the political opinions, one-sided views and negative propaganda there is space for positive comments. It’s these positive comments that social media users search for. The decision may not be conscious, but it does happen. When people find that beacon of hope,…

Maintaining Brand Identity- Crisis Marketing Tips

Maintaining brand identity in a crisis sounds like a bunch of buzzwords aimed at profiteering when society is on lockdown. Well, it’s not, and here’s why. Maintaining brand identity during a crisis is a common-sense approach to ensuring your business is recognisable during difficult times. If you do social media management and content marketing for…

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The History of Black Friday- How it has changed over the years

How to get the most out of your Black Friday Marketing

7 Ways to Optimise Your Google My Business Listing

What is Google My Business?

Making the Most of Business Downtime During a Crisis- Crisis Marketing Tips

Crisis Marketing Tips – National Emergency Marketing

Maintaining Brand Identity- Crisis Marketing Tips

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